What Is Off-Page SEO?

Off-Page SEO means all the actions done outside your website to improve its search ranking and authority.
It mainly focuses on backlinks, brand signals, reviews, and trust building — helping Google see your site as popular and credible.

⚙️ Step-by-Step: Off-Page SEO Process

Step 1. Analyze Your Current Authority

• Use tools like Ahrefs, Moz, or Ubersuggest.

• Note your:

  • Domain Authority (DA)

  • Number of backlinks

  • Referring domains

  • Top linked pages

👉 Goal: Understand your current backlink profile and compare it with top competitors.

Step 2. Research Competitors’ Backlinks

• Find 3–5 top-ranking competitors for your target keyword (e.g., “tempo traveller in Salem”).

• Use a backlink checker to see:

  • Where they are getting backlinks from

  • What anchor texts are used

  • What type of sites are linking to them (blogs, directories, forums, etc.)

👉 Goal: Identify link opportunities (guest post sites, directories, resource pages).

Step 3. Create Link-Worthy Content

Before building links, make sure your site has content worth linking to:

• Local landing pages (e.g., /tempo-traveller-salem)

• Blogs or guides (e.g., “Top Tourist Places to Visit Near Salem by Tempo Traveller”)

• Infographics or rate charts

• Fleet details with pricing & reviews

👉 Goal: Give others a reason to link naturally.

Step 4. Start Building Backlinks (Main Off-Page Work)

Focus on quality, not quantity.
Mix different link sources to look natural.

🔸 Types of Off-Page SEO Techniques

Here are the major types, grouped by strategy 👇

1. Link Building Techniques

The most important off-page factor for Google.

2. Local SEO / Citations

Essential for local service businesses like travel hubs.

• Submit consistent NAP (Name, Address, Phone) to:

  • Justdial

  • Sulekha

  • Google Business Profile

  • Bing Maps

  • TripAdvisor

  • IndiaMart

  • Facebook Page

• Include keywords like Tempo Traveller in Salem in your profile descriptions.

3. Social Media & Brand Mentions

• Create or optimize pages on:

  • Facebook, Instagram, LinkedIn, YouTube, Twitter (X)

• Regularly post travel photos, customer testimonials, and offers.

• Tag your location (#Salem, #TempoTravellerSalem).

• Engage with comments and groups.

👉 Google counts brand mentions (even without links) as trust signals.

4. Reviews & Reputation Management

• Get Google Reviews mentioning “tempo traveller in Salem.”

• Add reviews on:

  • Justdial

  • Sulekha

  • Facebook

  • TripAdvisor

• Reply to every review — positive or negative.

👉 Reviews improve both local SEO and click-through rate (CTR).

5. Influencer & Collaboration SEO

• Partner with local travel vloggers or Instagram influencers.

• Offer a free trip or discount in exchange for a tagged post or blog mention.

• Collaborate with wedding planners, tour agents, or event organizers for backlinks and exposure.

6. Content Marketing & Digital PR

• Publish “Top 10 Places to Visit near Salem” and share it with local travel websites.

• Make a downloadable “Salem Travel Guide PDF”.

• Share infographics and rate charts (good for Pinterest and travel blogs).

• Announce new services or offers through press releases to local news websites.

7. Video & Image Sharing

• Upload travel videos, fleet showcases, and customer testimonials to:

  • YouTube

  • Dailymotion

  • Vimeo

• Add backlinks in descriptions.

• Share images on:

  • Pinterest

  • Flickr

  • Imgur

8. Web 2.0 Submissions

Create small blog properties (Web 2.0 sites) to post unique supporting content:

• Blogger.com

• WordPress.com

• Tumblr

• Medium
  Each should have a unique article with 1–2 backlinks to your main site.

9. Classified Ads Submission

Post offers and packages on:

• OLX

• Quikr

• Locanto

• ClickIndia

10. Influencer Outreach & Sponsorship Links

• Sponsor local events or college trips, and ask for a backlink on their website.

• Partner with bloggers for “featured partner” links.

🧩 Step 5. Track & Monitor

• Use Google Search Console → “Links” section to monitor new backlinks.

• Use tools like Ahrefs, Semrush, or Ubersuggest to:

  • Track backlinks gained/lost

  • Check DA (Domain Authority)

  • Find spammy links (disavow if necessary)

📊 Step 6. Keep Link Building Natural

Follow Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness):

• Get links from relevant sites (travel, tourism, local businesses).

• Avoid spammy sites or link farms.

• Use varied anchor texts (not only “tempo traveller in Salem” — mix with “visit website”, “book now”, etc.).

✅ Off-Page SEO Summary Table